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Claude AI course for hospitality & brands

Learn how to use AI for hospitality professionals

We're here to help you and your hospitality business get smarter. Sipflow AI Academy is where hospitality professionals of all levels learn to work with AI. In two sessions you go from basic prompting to building workflows and tools that actually work for your bar, restaurant or brand. Early-bird €400 ex VAT (normally €600), certificate and 50% off any Sipflow subscription.

  • Two half-days, or one full day
  • Build real tools on your own laptop
  • Official certificate on completion
  • 50% off any Sipflow subscription

Early bird · now available

Sipflow AI Academy

Upcoming courses

Live bookings
0 of 20 booked20 spots left · Round 1 of 3

Early bird €400 for the course (normally €600), ex VAT

Select this course
0 of 20 booked20 spots left · Round 1 of 3
0 of 20 booked20 spots left · Round 1 of 3

Prices ex VAT. Spots open in rounds of 20; when a round is full, the next 10 are released, up to 40. Not in Amsterdam? Pre-enrol for Rotterdam, Utrecht or Breda.

For beginners and advanced users

This practical course gives you the tools and knowledge to get started, whatever your experience level.

Bring your own laptop

You'll need a laptop to participate. We recommend a laptop no more than four years old that can run the required design software smoothly.

In-person classroom training

All sessions take place in person. You'll work alongside our trainers and get individual guidance, practical tips and tricks, and hands-on support throughout the course.

Certificate of participation

At the end of the course, you'll receive a certificate of participation.

Watch

What to expect during the course

A young hospitality operator working on a laptop in a bright bar, designing a menu with Claude Code

We all know AI can help us run our businesses smarter. But where do you start, and how do you go beyond simply prompting?

Use cases

What you'll learn from these sessions.

Real jobs from a real venue. Every one of these is something you build yourself during the course and take home.

$ claude

Welcome back, Sam. Workspace: bar-de-vries

> Build me next week's roster from the sheet

Set up your machine to build anything

Install Claude Code, connect it to your files and tools, and give it a workspace built for your venue.

Designing a drinks menu and flyers on a laptop in a stylish bar

Get creative

Let AI generate your ads, social posts, menus and flyers, in your own style, not a template's.

Best cocktail bar near the Jordaan tonight?
Try [Your bar]: house pours, open till 1.Recommended

Get found by AI search

Optimise your website and menu so AI chat models put your venue on their recommendation list.

DrinkCostPriceMargin
Negroni€ 2,41€ 12,5080,7%
Spritz€ 1,98€ 9,5079,2%
House G&T€ 1,62€ 9,0082,0%
AI FILLED

Cut the admin and the Excel work

Connect Claude to your data and build spreadsheets, menu specs and calculations without touching a single key.

MoTuWeThFrSaSu
Sam
Noor
Jay
DayNightChecked in 15:58

Rotas, reservations and scheduling

Build your own tool for staff rotas, reservations, personnel time, check-ins and check-outs.

A hospitality team working together behind a busy modern bar

Solve real problems in your workplace

Bring the thing that annoys you every shift. Get creative and build the fix.

An experienced bartender onboarding a new team member with a tablet

Train and onboard staff faster

Create training seminars that boost knowledge and onboarding, so any new hire gets to work quickly.

Google profileMenu readable by AIReservations link

Audit and boost your online presence

Run audits on your current performance online and get more bookings, reservations and visitors.

Where and when

Sipflow academy course finder

We start in Amsterdam in November. Rotterdam, Utrecht and Breda follow as soon as venues and dates are confirmed. Pre-enrol for your city and you hear first.

Click on the map

1

City live now · Amsterdam

40

Seats per course, released in rounds of 20

€400

Early bird, ex VAT · normally €600 · certificate included

3

More cities next · Rotterdam, Utrecht, Breda

Amsterdam

Booking open

Helicopterstraat 32, Amsterdam
Half-day sessions 16:00–20:00

November 2026

MoTuWeThFrSaSu
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What you need

  • A laptop (Mac or Windows)
  • A Claude Pro subscription, for Claude Code. We set it up together on day 1
  • Your menu, your roster and one problem you want solved

No coding background needed. If you can run a shift, you can do this.

Rescheduling

Can't make it to your session? You can reschedule free of charge up to 24 hours before the course starts. Please note that rescheduling is subject to availability. We cannot guarantee a place in another session, and if no other sessions are available, you may be unable to complete the course.

What is Sipflow?

We're here to let the good guys win.

Sipflow in action

Sipflow gives independent hospitality operators and beverage brands access to the tools and insights traditionally reserved for large corporate procurement teams. We connect hospitality operators and beverage brands through fair, transparent and mutually beneficial agreements. By reducing admin and simplifying supplier deals, we help independent businesses improve their margins and build stronger partnerships with brands.

Know more? Start here

A note from our founder

Hi, I'm Ruben.

I've spent most of my adult life in hospitality, building and running an international drinks business and distillery.

Over the past 10 years I've travelled the world, meeting the people behind the venues and brands I love. I've seen first-hand how our industry is struggling to make ends meet, let alone keep up with AI and technology.

That's why I decided to step back from running my rum business and focus on helping hospitality businesses and independent brands survive and thrive through technology.

With my background in design, online marketing, hospitality and AI automation, and through building Sipflow.io, I want to share what I've learned.

Together with my development team, I've created a practical Claude Code course for hospitality professionals, available as two half-days or one full day.

All you need is a laptop and an open mind.

See you there!

Ruben Maduro
Co-founder, Sipflow

Ruben Maduro, founder of SipflowFounder · Sipflow

The programme

From basic prompting to Claude Code professional in 2 half-days

You get a solid foundation to truly harness AI and let it do the heavy lifting. Hands-on, on your own laptop, with your own venue as the case. Claude Code writes the code; you learn to brief it, check it and put it to work.

01Day 1 · 4 hours

Foundations & management

Learn how to use Claude Code and master the basics. Then automate admin, manage staff and reduce costs.

  • What Claude Code is and how it differs from chat prompting
  • Set up your laptop and workspace to build anything
  • Advanced prompting and your agentic workforce
  • Automate admin: staff rotas, reservations, event menu specs and calculations
  • Calculate recipe margins and cost prices
  • Build your first app that streamlines daily operations
02Day 2 · 4 hours · two weeks later

Build & create

Put your creativity to work. Build tools for everyday challenges, design the beautiful things and get your business discovered.

  • Build a staff scheduling and check-in / check-out tool
  • Solve one everyday challenge from your own venue
  • Design menus and create flyers
  • Generate social content in your own style
  • Optimise your online presence so AI assistants discover and recommend your business
  • Present and share what you built, and collect your certificate

Prefer one go? The full-day intensive covers both days in six hours, same content, same certificate.

See the full-day dates

Pricing

What it costs to learn how to use AI professionally?

Early-bird prices, per person, ex VAT. Normally €600, now €400 early bird. Book for yourself or your whole team.

2-day course

€600€400ex VAT
Early-bird offer

Day 1 + Day 2 · two half-day sessions

Book a course
  • Day 1 · Foundations & management
  • Day 2 · Build & create
  • Two Mondays, two weeks apart
  • Official certificate
  • 50% off any Sipflow subscription
Most popular

Full day

€600€400ex VAT
Early-bird offer

Both half-days, packed into 6 hours

Book the full day
  • Everything from the 2-day course, in 6 hours
  • Foundations, management, build and create
  • Same official certificate
  • Best if you want it done in one go
What is included, and the conditions
  • Official Sipflow AI Academy certificate
  • 50% off any Sipflow subscription for your venue or brand
  • Workspace set-up, templates and every tool you build, yours to keep
  • Confirmation and reminders by email and WhatsApp
  • Prices ex VAT. Pay up front, no refunds.
  • Reschedule free of charge up to 24 hours before the course starts, subject to availability.

FAQ

Frequently asked questions

Owners, managers and staff of bars, restaurants, hotels and beverage brands. If you can run a shift, you can do this.

No. Claude Code writes the code. You learn how to brief it, check its work and put the result to use.

A laptop and a Claude Pro subscription, which gives you Claude Code. We set it up together on day 1. Bring your menu, your roster and one problem you want solved.

Same content, same certificate. Two half-days (2 × 4 hours, two Mondays) give you time to practise in between. The full day (6 hours) is for people who want it done in one go.

Yes. Book several seats in one go; every person gets their own certificate and reminders. For bigger teams, message support and we'll sort a group.

You pay up front and there are no refunds. You can reschedule to the matching day of another course, but only if there's room: message support on WhatsApp to check. Sipflow doesn't arrange the replacement date for you.

An official Sipflow AI Academy certificate for completing the course, listing the topics covered. You receive it by email after day 2. [Wording to confirm.]

50% off any Sipflow subscription for your venue or brand, activated after the course. [Plan and conditions to confirm.]

This edition is in English. A Dutch edition follows. Materials are in English.

Dates and locations are being confirmed. Pre-enrol and we reach out the moment your city is live, before spots go public.