$ claude
Welcome back, Sam. Workspace: bar-de-vries
> Build me next week's roster from the sheet
Set up your machine to build anything
Install Claude Code, connect it to your files and tools, and give it a workspace built for your venue.
AI course for hospitality in Amsterdam
Learn AI in a room full of Amsterdam operators
A practical, in-person day at the Amsterdam Event Distillery. You bring your own laptop, your menu and your roster, and you leave with working tools you built for your own venue, not slides, not theory.
- In-person in Amsterdam
- Max 40 seats
- Certificate included
Upcoming dates in Amsterdam
- Mon 9 Nov + Mon 23 NovTwo half-days · Helicopterstraat 3240 seats left
- Mon 16 NovFull day · Helicopterstraat 3240 seats left
Choose a date
Taught in English
AI course for hospitality in Amsterdam
Where the course is held
Doors open at 09:30. The full day runs 10:00 to 18:00; drinks and networking from 18:00, first drink on us.
A few minutes from Amsterdam Sloterdijk, so it's easy to reach by train from across the city and the wider Randstad.
On-site and street parking are available nearby. If you're driving in, leave a little extra time at the start of the day.
Use cases
What you'll learn from these sessions.
Real jobs from a real venue. Every one of these is something you build yourself during the course and take home.
Get creative
Let AI generate your ads, social posts, menus and flyers, in your own style, not a template's.
Best cocktail bar near the Jordaan tonight?
Try [Your bar]: house pours, open till 1.Recommended
Get found by AI search
Optimise your website and menu so AI chat models put your venue on their recommendation list.
DrinkCostPriceMargin
Negroni€ 2,41€ 12,5080,7%
Spritz€ 1,98€ 9,5079,2%
House G&T€ 1,62€ 9,0082,0%
AI FILLEDCut the admin and the Excel work
Connect Claude to your data and build spreadsheets, menu specs and calculations without touching a single key.
MoTuWeThFrSaSu
Sam
Noor
Jay
DayNightChecked in 15:58
Rotas, reservations and scheduling
Build your own tool for staff rotas, reservations, personnel time, check-ins and check-outs.
Solve real problems in your workplace
Bring the thing that annoys you every shift. Get creative and build the fix.
Train and onboard staff faster
Create training seminars that boost knowledge and onboarding, so any new hire gets to work quickly.
Google profileMenu readable by AIReservations link
Audit and boost your online presence
Run audits on your current performance online and get more bookings, reservations and visitors.
What you take home
Save time and money with AI
Not slides. Real, working tools you build on the day and keep.
A staff rota and check-in tool
Your own tool for staff rotas, reservations and check-ins, built around how your venue actually runs.
A margin and cost-price calculator
Recipe margins and cost prices for your menu, worked out in seconds instead of a spreadsheet.
A menu or flyer in your own style
A menu, flyer or campaign designed in your own look, ready to put in front of guests.
An AI visibility check of your venue
A check of how AI assistants see your venue, and the fixes to get you recommended.
The programme
A course for all levels
You get a solid foundation to truly harness AI and let it do the heavy lifting. Hands-on, on your own laptop, with your own venue as the case. Claude Code writes the code; you learn to brief it, check it and put it to work.
01Half-day 1
Foundations & management
Learn how to use Claude Code and master the basics. Then automate admin, manage staff and reduce costs.
- What Claude Code is and how it differs from chat prompting
- Set up your laptop and workspace to build anything
- Advanced prompting and your agentic workforce
- Automate admin: staff rotas, reservations, event menu specs and calculations
- Calculate recipe margins and cost prices
- Build your first app that streamlines daily operations
02Half-day 2
Build & create
Put your creativity to work. Build tools for everyday challenges, design the beautiful things and get your business discovered.
- Build a staff scheduling and check-in / check-out tool
- Solve one everyday challenge from your own venue
- Design menus and create flyers
- Generate social content in your own style
- Optimise your online presence so AI assistants discover and recommend your business
- Present and share what you built, and collect your certificate
Prefer one go? Take the course as two half-day mornings (10:00 to 13:00) two weeks apart, or as one full day (10:00 to 18:00) with lunch and your first drink included. Either way you cover both halves.
Choose a dateAI course for hospitality in Amsterdam
Made for Amsterdam hospitality
- This course is built for the people who run Amsterdam's floors and kitchens: the canal-side restaurants, the cocktail bars in De Pijp, the cafés that turn the Jordaan over all day long.
- It's just as useful for hotel F&B teams and the operators juggling several venues across the city, where a few saved hours a week adds up fast.
- You don't need a tech background. If you can run a shift in Amsterdam, you can build the tools we cover in this room.
Pricing
What it costs to learn how to use AI professionally?
Early-bird prices, per person, ex VAT. Normally €600, now €400 early bird. Book for yourself or your whole team.
Two half-days
€600€400ex VAT
Early-bird offerDay 1 (morning) + Day 2 two weeks later (morning), 10:00 to 13:00. Both days always booked together.
Book two half-days- Set up Claude Code on your laptop
- Automate admin: rotas, reservations, specs
- Build real tools for your venue
- Official certificate
Full day
€600€400ex VAT
Early-bird offerOne full day, 10:00 to 18:00. Foundations, management and build in one go. Lunch and first drink included.
Book the full day- Everything across both half-days
- Lunch at 13:00 included
- First drink afterwards, on us
- Official certificate
Prices ex VAT. Invoice in your company name; deductible as business training.
Questions? Send us a messageWhat is included, and the conditions
- Official Sipflow AI Academy certificate
- 50% off any Sipflow subscription for your venue or brand
- Workspace set-up, templates and every tool you build, yours to keep
- Confirmation and reminders by email and WhatsApp
- Prices ex VAT. Pay up front, no refunds.
- Reschedule free of charge up to 24 hours before the course starts, subject to availability.
The team
Meet the team behind Sipflow
You will learn from the people who built Sipflow.
Ruben Maduro
Founder, Sipflow
Ruben spent fifteen years in the drinks industry, building a rum brand, a distillery and a distribution company. He now helps independent hospitality businesses work smarter with AI.
LinkedIn
Aike Mueller
Chief Technology Officer, Sipflow
Aike co-founded Sipflow and has years of experience with software and hardware, as an innovator and tech entrepreneur.
LinkedInAI course for hospitality in Amsterdam
Frequently asked questions
At the Amsterdam Event Distillery, Helicopterstraat 32, 1059 CG Amsterdam. Doors open at 09:30 and the full day runs from 10:00 to 18:00, with drinks and networking from 18:00.
The venue is a few minutes from Amsterdam Sloterdijk, so it's straightforward to reach by train. If you're driving, there's on-site and street parking nearby, so leave a little extra time at the start of the day.
The upcoming Amsterdam dates are listed at the top of this page, straight from our live calendar. Pick 'Choose a date' to see what's open and book your seat; seats are capped at 40 per course, so popular dates fill up.
You work on your own laptop, in your own Claude account. What you type and the files you let Claude read are sent to Anthropic, encrypted, to produce the answer. On day 1 we switch off the model improvement setting together; Anthropic then keeps your data for 30 days and does not train on it. During the course you build with sample data; you only use your own figures once your tool is finished.
A Claude Pro subscription is enough for the course. If you work with a team, or with contracts and staff data, we recommend a Team account: Anthropic never trains on your data there and your business stays the owner of the data. We explain the difference on day 1.
Passwords, bank details, BSN numbers, guests' card details, medical data such as allergies tied to a name, and contract terms under a non-disclosure agreement. No tool is needed for that: you leave them out or anonymise them. You get a one-page list during the course.
Data & privacy
Your data stays yours
- Own laptop, own account
- Training on your data is off from day 1
- Sample data during the course