An AI course for beverage brands that sell into hospitality
A practical, in-person day built for importers, distilleries, breweries and wholesalers. You bring your own laptop, your range and a real account, and you leave with working tools that help you win listings and serve your outlets, not slides, not theory.
Taught in English
Next Amsterdam dates: Mon 9 Nov + Mon 23 Nov · Mon 16 Nov
Beverage brands
Beverage brands
Proposals and pour listings
Turn a tasting or a range into a clear proposal for a venue, with the pour listings and by-the-glass placements laid out the way a buyer wants to read them.
Trade-marketing content
Draft menu descriptions, serve suggestions, staff training notes and point-of-sale copy for a brand in minutes, then adapt the tone per outlet.
Account and outlet research
Pull together what you can find on an account before a visit: its style, its current list and the gaps your range could fill, so you walk in prepared.
Volume and rebate reporting
Shape your own sales, volume and rebate data into the summaries and account reviews your team and your customers actually need, without waiting on a report.
Getting found in AI search
Understand how tools like ChatGPT and Claude describe drinks and brands, and what makes a product more likely to come up when a guest or operator asks.
The programme
You get a solid foundation to truly harness AI and let it do the heavy lifting. Hands-on, on your own laptop, with your own venue as the case. Claude Code writes the code; you learn to brief it, check it and put it to work.
Learn how to use Claude Code and master the basics. Then automate admin, manage staff and reduce costs.
Put your creativity to work. Build tools for everyday challenges, design the beautiful things and get your business discovered.
Prefer one go? Take the course as two half-day mornings (10:00 to 13:00) two weeks apart, or as one full day (10:00 to 18:00) with lunch and your first drink included. Either way you cover both halves.
Choose a dateUse cases
Real jobs from a real venue. Every one of these is something you build yourself during the course and take home.
$ claude
Welcome back, Sam. Workspace: bar-de-vries
> Build me next week's roster from the sheet
Set up your machine to build anything
Install Claude Code, connect it to your files and tools, and give it a workspace built for your venue.
Get creative
Let AI generate your ads, social posts, menus and flyers, in your own style, not a template's.
Get found by AI search
Optimise your website and menu so AI chat models put your venue on their recommendation list.
Cut the admin and the Excel work
Connect Claude to your data and build spreadsheets, menu specs and calculations without touching a single key.
Rotas, reservations and scheduling
Build your own tool for staff rotas, reservations, personnel time, check-ins and check-outs.
Solve real problems in your workplace
Bring the thing that annoys you every shift. Get creative and build the fix.
Train and onboard staff faster
Create training seminars that boost knowledge and onboarding, so any new hire gets to work quickly.
Audit and boost your online presence
Run audits on your current performance online and get more bookings, reservations and visitors.
What you take home
Not slides. Real, working tools you build on the day and keep.
A staff rota and check-in tool
Your own tool for staff rotas, reservations and check-ins, built around how your venue actually runs.
A margin and cost-price calculator
Recipe margins and cost prices for your menu, worked out in seconds instead of a spreadsheet.
A menu or flyer in your own style
A menu, flyer or campaign designed in your own look, ready to put in front of guests.
An AI visibility check of your venue
A check of how AI assistants see your venue, and the fixes to get you recommended.
Pricing
Early-bird prices, per person, ex VAT. Normally €600, now €400 early bird. Book for yourself or your whole team.
Day 1 (morning) + Day 2 two weeks later (morning), 10:00 to 13:00. Both days always booked together.
Book two half-daysOne full day, 10:00 to 18:00. Foundations, management and build in one go. Lunch and first drink included.
Book the full dayPrices ex VAT. Invoice in your company name; deductible as business training.
Questions? Send us a messageThe team
You will learn from the people who built Sipflow.
Ruben Maduro
Founder, Sipflow
Ruben spent fifteen years in the drinks industry, building a rum brand, a distillery and a distribution company. He now helps independent hospitality businesses work smarter with AI.
LinkedIn
Aike Mueller
Chief Technology Officer, Sipflow
Aike co-founded Sipflow and has years of experience with software and hardware, as an innovator and tech entrepreneur.
LinkedInBeverage brands
No. You join the open Amsterdam dates alongside hospitality operators, in the same two-half-days or full-day format. The examples we work through are chosen so brands and suppliers can follow along with their own range and accounts.
Yes. The tools you build are the same, but you point them at the supplier side: proposals, pour listings, account research, trade-marketing content and your own volume and rebate data. Operators and suppliers learn well in the same room.
You bring your own laptop and your own AI account; a personal plan is enough to follow along. Work with sample or anonymised data during the course, and keep sensitive customer and contract details out of your prompts.
You build for your own way of working, so what you leave with fits your range, your accounts and your reporting. There is no new platform to adopt; the tools run from the AI account you already use.
You work on your own laptop, in your own Claude account. What you type and the files you let Claude read are sent to Anthropic, encrypted, to produce the answer. On day 1 we switch off the model improvement setting together; Anthropic then keeps your data for 30 days and does not train on it. During the course you build with sample data; you only use your own figures once your tool is finished.
A Claude Pro subscription is enough for the course. If you work with a team, or with contracts and staff data, we recommend a Team account: Anthropic never trains on your data there and your business stays the owner of the data. We explain the difference on day 1.
Passwords, bank details, BSN numbers, guests' card details, medical data such as allergies tied to a name, and contract terms under a non-disclosure agreement. No tool is needed for that: you leave them out or anonymise them. You get a one-page list during the course.
Data & privacy
