Sipflow is in BETA mode
If you spot any bugs  let us know

Centralize beverage deals in one platform.

After nearly 30 years running drinks brands, breweries and distilleries spirits distilleries, brands, and distribution, we built SipFlow.

With SipFlow, you can slash your cost of sales by cutting pointless account visits and get profitable listings directly with venues that deliver volume.

Cocktail Listing

Secure placement for your brand in top-selling cocktails on venue menus, backed by targeted marketing activities to drive awareness and sales.

House Pour Spirits

Win house pour positions in venues of all sizes to generate steady volume, increase visibility, and grow long-term brand recognition.

Specialty Beer

Pre-sell your seasonal and limited-edition brews by getting them listed on menus before production—creating early buzz and building momentum fast.

Wine List Specials

Place your best wines in “by the glass” positions to unlock significant volume a
nd maximize exposure in
key accounts.

Why the best beverage brands work with Sipflow.

With Sipflow, you gain time, clarity, and profitability—while reducing the cost of field sales and lengthy sales process with little commitment.

Less...

More...

‍Wasting resources and time on field sales with low conversation rates and high accusition cost.
Invest resources in mutually beneficial beneficial proposals with volume targets, rewards, and support budgets.
Pitching your brand to non-decision-makers who can't drive listing outcomes
Pitch to management the commercially viable products they are likely to list.
Missing out on key listing opportunities or upcoming menu changes and updates.
Receive instant notifications from your customers when they have new listing opportunities
Create complex contracts that are difficult to enforce when targets aren't met.
Straightforward deals with automated volume tracking in real-time.  
Losing upfront marketing investments in accounts that fail to deliver meaningful volume.
Optimize your brand investments by partnering with accounts that deliver consistent volume and high brand visibility.
Allowing your customers to partner with discounting or parallel trading suppliers that erode pricing power and brand value.
Monitor and control wholesaler volumes to safeguard your brand against parallel (grey) trading.
testimonials & REVIEWS

What Sipflow users say.

Discover how Sipflow is making deal making easy.

“We stopped sitting through meetings about products we’d never use. Now we focus on quality that fits our menu—without trading down just to keep margins in check.”

Angel Martinez
Barmanager, London

"We used to waste time and resources on field sales with low returns. Since shifting focus to transactional volume, our profitability has improved—and with real-time updates, we never miss key listings or menu changes"

Brian  Mitchell
Field sales manager

“We were wasting time with reps pushing products that didn’t fit our bottle shop customers. Now we choose what works for us—and with brand-backed incentives, we protect our margins without giving away discounts for free.”

Michel Vos
Bottleshop Owner

Take control of all your live beverage deals .

Secure listing opportunity in seconds
No complex setup. Just plug in your existing deals and start tracking instantly.
Stay in control of contracts and volumes
We can automate tracking across multiple suppliers.
Stop wasting time on meaningless field sales
Get the best deals without unnecessary meetings or end less back-and-forth calls.
Full team visibility
No more information silos. Everyone in your business, not just the owner or manager, can access real-time targets and performance insights.
How it works

Cut cost of sales, reduce admin, and win venue listings in less than 10 minutes.

Get started
Log in

Create Your Profile

Set up your account, upload brand images, and write a short bio to showcase your portfolio to potential partners.

Find Opportunities

Respond to direct invitations from venues and shops, or browse the marketplace to join public deals.

Build Your Proposal

Include a volume-based discount offer and a marketing support plan that adds value for the venue.

Close the Deal

Once your proposal is accepted, it appears in your Deal Dashboard. Start tracking performance and connect with the account to launch your marketing activities.

Track & Grow

Monitor sales volumes, follow up for timely payments, and work with accounts to hit agreed targets.
SIPFLOW SOlutions

Features to simplify  Beverage deal making

We help businesse commercialise deals, track volumes,
and strengthen supplier relationships.

Beverage deal dashboard

You can integrate your current and new beverage deals in one simple to use dashboard available for management and team members.

Real-time volume analytics

Our system will scan and organize your purchases in your own real-time volume dashboard.

Automated billing

Our invoicing tool lets buyers bill suppliers in one click as soon as volume targets are met.

Sipflow numbers

Streamlining Beverage Deal Management for Brands, Bars, Restaurants, and Retailers since 2025.

1,000+
Deals made
97%
Client satisfaction
6+
Active markets
SIMPLIFY BEVERAGE DEAL MANAGEMENT

BOOK A LIVE DEMO  GET STARTED TODAY

Made for hands-onpeople, no need to be a computer geek·    
Save time, getstructured and sell more
We help you get comfortable with the convenience of siplfow.

Book a live demo