Made for coffee roasters
Win the machine, the beans and the service contract in one proposal.
Coffee bars and restaurants compare roasters on cost per cup, not on the free machine. Sipflow lets you propose machine, beans, service and training as one deal, track kilos per account and settle support automatically.
- Invitations from venues reviewing their coffee contract
- One proposal: machine, beans, service, training, support
- Kilos per account from your own deliveries
- Renewal dates visible before the competition calls
- Settlement of support on the platform
Every part of the coffee contract, in one proposal.
Espresso & milk programme
The daily volume: machine, beans and milk on one agreement.
Seasonal & iced
Summer and seasonal serves pitched to the whole network.
Batch brew & breakfast
Filter and breakfast coffee for high-turnover accounts.
Tea & hot drinks add-on
Round out the menu with a tea and hot-drinks programme.
Why suppliers work with Sipflow.
Without Sipflow
- Wasting resources and time on field sales with low conversion rates and high acquisition cost.
- Pitching your brand to non-decision-makers who can't drive listing outcomes.
- Missing out on key listing opportunities or upcoming menu changes and updates.
- Create complex contracts that are difficult to enforce when targets aren't met.
- Losing upfront marketing investments in accounts that fail to deliver meaningful volume.
- Allowing your customers to partner with discounting or parallel trading suppliers that erode pricing power and brand value.
With Sipflow
- Invest resources in mutually beneficial proposals with volume targets, rewards, and support budgets.
- Pitch to management the commercially viable products they are likely to list.
- Receive instant notifications from your customers when they have new listing opportunities.
- Straightforward deals with automated volume tracking in real-time.
- Optimize your brand investments by partnering with accounts that deliver consistent volume and high brand visibility.
- Monitor and control wholesaler volumes to safeguard your brand against parallel (grey) trading.
Every live deal, at a glance.
Respond to a listing in seconds
Contracts and volumes in one place
Across every account and wholesaler.
Stop paying for visits that do not convert
Sales, finance and marketing see the same numbers
How it works
Up and running in minutes. In control from day one.
- 1
Create your profile
Company, brands, portfolio, a short bio; this is what venues see.
- 2
Build your pipeline
Respond to invitations from venues or browse the marketplace for open spots.
- 3
Send a proposal
Product, volume target, support budget, listing fee; one format every venue can compare.
- 4
Agree and store
Accepted proposals land in your deal dashboard with the account's contact.
- 5
Track volumes and settle
Volumes come in from wholesaler data; listing fees and rebates are settled on the platform.
What's inside for suppliers
Every account, agreement and payment in one place.
One view of proposals, agreements, volumes and settlements across every venue you serve.
Deals dashboardLive
Every proposal, agreement and account, with status.
Volume trackingBeta
Real volume per account from wholesaler data, no self-reporting.
SettlementLive
Listing fees, rebates and support invoiced and paid on the platform.
FREE PORTFOLIO REVIEW
See which accounts deliver volume and where cost of sales can drop.
Book a free 30-minute session. We map your on-trade accounts, agreements and support spend and show you where the volume is.