#1 beverage deal manager for distributors & importers
Respond to menu listing opportunities and send product proposals directly to bars
Staying on top of beverage agreements can be overwhelming for brands. Sipflow simplifies deal tracking, helps you negotiate better terms, and ensures your deals stay profitable, all while reducing admin and manual work.
- Save time, track volume and renew deals before they expire.
- Reduce acquisition cost, lower the cost of sales by eliminating unnecessary account visits and investing in marketing activities that drive volume.
- Effortless overview, alignment across your account managers, finance department, and marketing team with shared real-time volume insights.
- Reduce grey trading, select preferred wholesale partners to reduce grey trading in market.
- Marketplace promotions, create promotions or send invitations to venues to pitch to win listings.
Manage all your on-trade agreements in one place.
After nearly 30 years running drinks brands, breweries and distilleries, we built Sipflow. You can slash your cost of sales by cutting pointless account visits and get profitable listings directly with venues that deliver volume.
Cocktail Placements
Secure placement for your brand in top-selling cocktails on venue menus, backed by targeted marketing activities to drive awareness and sales.
House Pour Agreements
Win house pour positions in venues of all sizes to generate steady volume, increase visibility, and grow long-term brand recognition.
Specialty Beer Listings
Pre-sell your seasonal and limited-edition brews by getting them listed on menus before production, creating early buzz and building momentum fast.
Wine List Placements
Place your best wines in "by the glass" positions to unlock significant volume and maximize exposure in key accounts.
Take control of all your live beverage deals.
Secure listing opportunity in seconds
No complex setup. Just plug in your existing deals and start tracking instantly.
Stay in control of contracts and volumes
We can automate tracking across multiple suppliers.
Stop wasting time on meaningless field sales
Get the best deals without unnecessary meetings or endless back-and-forth calls.
Full team visibility
No more information silos. Everyone in your business, not just the owner or manager, can access real-time targets and performance insights.
Why the best beverage brands work with Sipflow.
With Sipflow, you gain time, clarity, and profitability, while reducing the cost of field sales and a lengthy sales process with little commitment.
Without Sipflow
- Wasting resources and time on field sales with low conversion rates and high acquisition cost.
- Pitching your brand to non-decision-makers who can't drive listing outcomes.
- Missing out on key listing opportunities or upcoming menu changes and updates.
- Create complex contracts that are difficult to enforce when targets aren't met.
- Losing upfront marketing investments in accounts that fail to deliver meaningful volume.
- Allowing your customers to partner with discounting or parallel trading suppliers that erode pricing power and brand value.
With Sipflow
- Invest resources in mutually beneficial proposals with volume targets, rewards, and support budgets.
- Pitch to management the commercially viable products they are likely to list.
- Receive instant notifications from your customers when they have new listing opportunities.
- Straightforward deals with automated volume tracking in real-time.
- Optimize your brand investments by partnering with accounts that deliver consistent volume and high brand visibility.
- Monitor and control wholesaler volumes to safeguard your brand against parallel (grey) trading.
How it works
Up and running in minutes. In control from day one.
- 1
Create your account
Set up your venue profile in minutes, add your basic details, locations and contact information to get started.
- 2
Upload your assortment and contracts
Add your menu, purchase prices and existing supplier agreements. Sipflow structures everything into one procurement overview.
- 3
Request proposals from suppliers
Send structured RFPs to your preferred suppliers and receive comparable proposals back.
- 4
Compare and select the best deal
Review incoming proposals side by side on actual value, margins, volumes, rebates and support.
- 5
Approve and start tracking volume
Finalise your agreement, store it centrally and start tracking volumes and margins from day one.
Beverage procurement management
Take control of your beverage operations.
Sipflow gives hospitality owners the tools to manage assortment, margins, supplier contracts and invoices, all in one place.
Beverage Operations Dashboard
All your supplier agreements, margins and volumes in one place.
Volume & Margin Tracking
See in real time whether you're hitting your volume targets, maximising rebates and staying on top of your beverage cost.
Payments control
Automatically check invoices against agreed prices and contracts, so price changes and missed discounts don't go unnoticed.
Free assortment scan
See exactly where your margins and supplier deals stand.
Book a free 30-minute session. We'll map your assortment, margins and supplier agreements, and show you where value is being left on the table.