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Sipflow

Beverage procurement & operations

Take control of every beverage deal.

Sipflow helps hospitality operators and beverage brands manage assortment, margins, supplier agreements, volumes and invoices in one platform.

Sipflow AI

Your beverage operations assistant

Answers are AI-generated. Read our privacy statement.

HOW IT WORKS

Start with what you have

Upload a contract, snap an invoice, or just ask, Sipflow does the admin, for venues and brands alike.

Upload

Operator: I just received a new brewery contract PDF, can you pull out the key terms?
Done. Volume target: 120 hL over 12 months (e.g.). Kickback: €3.50 per hL above target (example). Contract end date: 31 December 2026. I've stored the full agreement under your Brewery Contracts folder.
Uploading beverage supplier contracts to Sipflow with AI-powered extraction

Check

Operator: Here's a photo of last week's wine invoice, does everything match our agreed prices?
2 lines are billed above the agreed contract price (example). Sauvignon Blanc 75 cl: invoiced at €8.90, agreed price €8.40, difference €0.50 per bottle (example). Total to claim back on this invoice: €37.50 (example). I've flagged the discrepancy for your records.
Invoice check flagging a price discrepancy on a line item

Propose

Brand: Send a house-pour proposal to cocktail bars in Amsterdam.
Proposal drafted for 8 cocktail bars in Amsterdam (e.g.). Volume target: 20 L per quarter per venue (example). Introductory discount: 12% on first 3 months (example). Marketing support: €250 launch event contribution per venue (example). I've added a kickback of €4 per litre above target (example). Ready to send, would you like to review or adjust any term?
Beverage brand sending a proposal with volume, discount and support terms

Track

Brand: How are my listings doing this quarter?
Across 14 active agreements (example), 9 venues are on track to hit their volume targets. 3 are behind pace, Café Noir is at 62% of quarterly target (example), Bar Alto at 55%, and Terrace One at 47% (example). I've flagged them so you can follow up before the quarter closes.
Sales volume bar chart and paid payment for a beverage brand

SEE SIPFLOW IN ACTION

One platform for every beverage deal.

Empty bright hotel all-day bar with a laptop and coffee by the window

EVERYTHING IN ONE PLACE

Your whole beverage operation, one view

Operations dashboard overview with deal KPIs and active deals

All your supplier agreements, volume targets and margins in one overview.

WHAT CUSTOMERS SAY

Trusted across the Netherlands

“We stopped sitting through meetings about products we'd never use. Now we focus on quality that fits our menu, without trading down just to keep margins in check.”
Angel MartinezAngel MartinezBar manager, London
“We used to waste time and resources on field sales with low returns. Since shifting focus to transactional volume, our profitability has improved, and with real-time updates, we never miss key listings or menu changes.”
Brian MitchellBrian MitchellField sales manager
“We were wasting time with reps pushing products that didn't fit our bottle shop customers. Now we choose what works for us, and with brand-backed incentives, we protect our margins without giving away discounts for free.”
Michel VosMichel VosBottleshop Owner

PRICING

Simple, transparent pricing

Starter

€0/month

Free plan, no subscription

Put your venue on Sipflow and see what suppliers offer.

  • Public venue profile
  • Receive proposals from brands and suppliers
  • 1 AI contract upload
  • 1 proposal request per month
  • Direct messaging with suppliers

Essential

€7/month

€84/year, or pay monthly

Scan your menu and take control of your margins.

Coming soon

  • Online consult + menu scan included
  • AI margin calculator
  • AI assortment scan
  • Limited e-invoicing access
  • Limited contract and volume tools
Most popular

Professional

€20/month

€240/year, or pay monthly

For active operators who want smarter beverage operations.

  • Now includes free live onboarding & consultation worth €90/hour.
  • Contract management
  • Volume declarations & tracking
  • Full AI-Suite access
  • Limited assortment alerts

Enterprise+

Custom

Contact sales for custom pricing

Unlimited scale and full customisation for multiple venue operators.

  • Enterprise onboarding on demand
  • Full access to AI suite
  • Full operator procurement features
  • Advanced margin analytics
  • API integrations possible

Frequently asked questions

Sipflow is a beverage procurement and operations platform that connects hospitality venues and beverage brands in one place. Operators use it to manage supplier agreements, track volumes, control margins and check invoices. Brands and suppliers use it to send structured proposals, win on-trade listings and track deal performance in real time.

No. Sipflow works alongside your existing ordering workflow and distribution setup. Venues keep their current suppliers and ordering process; brands keep their preferred wholesale partners. Sipflow adds visibility and structure on top of what you already have.

Yes. Sipflow is fully independent. No brand, supplier or wholesaler has a commercial advantage on the platform. Every deal is evaluated on its own merits, and your confidential data (margins, agreements, internal costs) is never shared with third parties.

Most users are up and running in under 10 minutes. Creating your account takes less than 2 minutes. Uploading your first contracts, assortment or brand profile can be done in a single session. An optional free 30-minute onboarding call is available to walk you through everything.

Yes. Sipflow encrypts all data at rest and in transit, runs daily backups, and never discloses your agreements or confidential information to third parties. Your supplier deals and margin data are visible only to the people you choose to share them with.

Sipflow offers plans for both venues and brands. Both sides can start on the free Starter plan. Paid venue plans start from the Essential tier; paid brand plans start from the Essential supplier tier. A 5% service cost is applied per accepted agreement on brand-side plans. Full pricing details, including plan limits and exact rates, are available on the pricing page.

Yes. The pioneer offer gives early customers 50% off their chosen plan for as long as they remain a customer. It is available on request to businesses that sign up before 31 December 2026. Mention it when you get started, contact us directly or raise it during your onboarding call.

Sipflow currently focuses on the Netherlands and the United Kingdom but is designed to scale internationally. If your business operates in another market, get in touch, we are happy to discuss availability and onboarding in your region.

STOP LEAVING VALUE ON THE TABLE

Ask Sipflow anything about your beverage deals

Start a question now, or book a demo and we'll map your assortment, margins and supplier agreements together.