Made for wineries & wine importers
Win the by-the-glass positions that move cases.
Restaurants and hotels list wines by the glass on margin per pour. Sipflow lets you propose price, volume and support for the pour, track cases per account and settle rebates automatically.
- Invitations when a wine list changes
- Proposals per pour position with volume and support
- Cases per account from wholesaler data
- Seasonal and limited cuvées to the whole network
- Settlement on the platform
Win the positions that move cases.
By the glass
Margin per pour, compared against the current wine.
House red
The everyday pour that quietly moves the most cases.
House sparkling & receptions
By-the-glass sparkling for events and receptions.
Wine bars & specials
Seasonal and limited cuvées to the whole network.
Why suppliers work with Sipflow.
Without Sipflow
- Wasting resources and time on field sales with low conversion rates and high acquisition cost.
- Pitching your brand to non-decision-makers who can't drive listing outcomes.
- Missing out on key listing opportunities or upcoming menu changes and updates.
- Create complex contracts that are difficult to enforce when targets aren't met.
- Losing upfront marketing investments in accounts that fail to deliver meaningful volume.
- Allowing your customers to partner with discounting or parallel trading suppliers that erode pricing power and brand value.
With Sipflow
- Invest resources in mutually beneficial proposals with volume targets, rewards, and support budgets.
- Pitch to management the commercially viable products they are likely to list.
- Receive instant notifications from your customers when they have new listing opportunities.
- Straightforward deals with automated volume tracking in real-time.
- Optimize your brand investments by partnering with accounts that deliver consistent volume and high brand visibility.
- Monitor and control wholesaler volumes to safeguard your brand against parallel (grey) trading.
Every live deal, at a glance.
Respond to a listing in seconds
Contracts and volumes in one place
Across every account and wholesaler.
Stop paying for visits that do not convert
Sales, finance and marketing see the same numbers
How it works
Up and running in minutes. In control from day one.
- 1
Create your profile
Company, brands, portfolio, a short bio; this is what venues see.
- 2
Build your pipeline
Respond to invitations from venues or browse the marketplace for open spots.
- 3
Send a proposal
Product, volume target, support budget, listing fee; one format every venue can compare.
- 4
Agree and store
Accepted proposals land in your deal dashboard with the account's contact.
- 5
Track volumes and settle
Volumes come in from wholesaler data; listing fees and rebates are settled on the platform.
What's inside for suppliers
Every account, agreement and payment in one place.
One view of proposals, agreements, volumes and settlements across every venue you serve.
Deals dashboardLive
Every proposal, agreement and account, with status.
Volume trackingBeta
Real volume per account from wholesaler data, no self-reporting.
SettlementLive
Listing fees, rebates and support invoiced and paid on the platform.
FREE PORTFOLIO REVIEW
See which accounts deliver volume and where cost of sales can drop.
Book a free 30-minute session. We map your on-trade accounts, agreements and support spend and show you where the volume is.