The Reality of Portfolio Deals
Many suppliers attempt to create portfolio deals by bundling listing fees, bottle support, and marketing contributions across multiple products. While these deals may seem beneficial upfront, they often come at a cost—both for the buyer and supplier.
A Smarter Approach for Suppliers
Instead of offering fixed package deals, conditional agreements provide more flexibility. By setting specific performance metrics (such as sales volume targets), suppliers can ensure a win-win situation without overcommitting to an unfavorable arrangement.
Buyers: Negotiate Wisely
While portfolio deals might seem like an easy solution, they can lead to higher long-term costs and reduced flexibility.Buyers should consider negotiating individual deals for different product categories. Using the Sipflow app, you can manage deals more efficiently, ensuring better margins and avoiding restrictive long-term contracts.
Take Control of Your Beverage Deals with Sipflow
Whether you’re a bar owner, restaurant manager, retailer, or spirits buyer, Sipflow makes managing beverage deals simple, efficient, and profitable.
Visit Sipflow.apptoday to explore a free demo and see how we can help you save time, increase profits, and strengthen your supplier relationships!
