For brands, breweries & distributors

Win more on-trade listings. Cut your cost of sales.

Send volume-based proposals straight to decision makers and track every deal in real time, without pointless field visits.

Sipflow AI

Your beverage operations assistant

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HOW IT WORKS

From proposal to tracked volume

Find the right venues, send volume-based proposals, and track every deal in real time.

Find

Which cocktail bars in Rotterdam are looking for a new house rum?

I found 6 venues in Rotterdam with open listing opportunities for spirits this quarter (e.g.). 3 are actively requesting a house rum proposal: Café Noir, Rooftop Social, and Bar Bateau (example names). You can send a proposal directly from each opportunity card. Want me to draft one?

Propose

Create a volume-based proposal: 20 litres per quarter for Bar Bateau.

Proposal drafted (example). Volume target: 20 L per quarter. Introductory discount: 12% on first 3 months (example). Marketing support: €250 launch event contribution (example). I've added a kickback of €4 per litre above target (example). Ready to send, would you like to review or adjust any term?

Track

How are my listings doing this quarter?

Across 14 active agreements (example), 9 venues are on track to hit their volume targets. 3 are behind pace, Café Noir is at 62% of quarterly target (example), Bar Alto at 55%, and Terrace One at 47% (example). I've flagged them so you can follow up before the quarter closes.

Control

Which venues buy outside my preferred wholesalers?

4 venues are buying your product through non-preferred channels this quarter (example). Combined off-channel volume: approx. 38 L (example). I've listed the accounts and the wholesalers involved so you can reach out and redirect before it affects your pricing in market.

Deal value chart over six months with a collect-payment button

HOW BRANDS USE SIPFLOW

From proposal to tracked volume, without the field visits.

Manage all your on-trade agreements in one place.

After nearly 30 years running drinks brands, breweries and distilleries, we built Sipflow. You can slash your cost of sales by cutting pointless account visits and get profitable listings directly with venues that deliver volume.

Cocktail Placements
Secure placement for your brand in top-selling cocktails, backed by targeted marketing activities to drive awareness and sales.
House Pour Agreements
Win house pour positions in venues of all sizes to generate steady volume and grow long-term brand recognition.
Specialty Beer Listings
Pre-sell your seasonal and limited-edition brews by getting them listed on menus before production.
Wine List Placements
Place your best wines in "by the glass" positions to unlock significant volume and maximize exposure in key accounts.

WHY BRANDS WORK WITH SIPFLOW

Win more, spend less

Direct lead generation

Get discovered by venues actively looking for new products to list, no cold calls, no wasted visits.

Lower cost of sales

Replace inefficient field-sales cycles with structured digital proposals that convert at a fraction of the cost.

Grey-trading control

Select preferred wholesale partners per agreement to monitor off-channel buying and protect your pricing in market.

Shared overview across teams

Give account managers, finance and marketing a single real-time view of every deal, volume and payment, no more siloed spreadsheets.

Marketplace promotions

Create targeted promotions or send direct invitations to venues to pitch for listings, driving awareness and volume where it matters most.

WHO IT'S FOR

Built for every beverage supplier

Beverage brands

Win on-trade listings and grow profitable venue partnerships across spirits, wine and soft drinks.

Beer brands & breweries

Respond to tap and menu opportunities and pre-sell seasonal brews directly to bars and restaurants.

Distributors & importers

Manage your full portfolio across multiple venues and markets with one centralised deals pipeline.

Wholesale & suppliers

List your wholesale as a preferred supplier and get connected to venues managing deals on Sipflow.

Why the best beverage brands work with Sipflow.

With Sipflow, you gain time, clarity and profitability, while reducing the cost of field sales and a lengthy sales process with little commitment.

Without Sipflow

Wasting resources and time on field sales with low conversion rates and high acquisition cost.
Pitching your brand to non-decision-makers who can't drive listing outcomes.
Missing out on key listing opportunities or upcoming menu changes.
Complex contracts that are difficult to enforce when targets aren't met.
Losing upfront marketing investments in accounts that fail to deliver meaningful volume.
Customers partnering with discounting or parallel trading suppliers that erode pricing power.

With Sipflow

Invest resources in mutually beneficial proposals with volume targets, rewards, and support budgets.
Pitch to management the commercially viable products they are likely to list.
Receive instant notifications from your customers when they have new listing opportunities.
Straightforward deals with automated volume tracking in real-time.
Partner with accounts that deliver consistent volume and high brand visibility.
Monitor and control wholesaler volumes to safeguard your brand against parallel (grey) trading.

How it works

See every agreement, volume target and proposal status at a glance.

1
Create your profile
Set up your account, upload brand images, and write a short bio to showcase your portfolio to potential partners.
2
Build your pipeline
Respond to direct invitations from venues and shops, or browse the marketplace to join public deals.
3
Send and manage proposals
Include a volume-based discount offer and a marketing support plan that adds value for the venue.
4
Agree and store contracts
Once accepted, your proposal appears in your Deal Dashboard. Start tracking performance and launch your marketing activities.
5
Track volumes and grow
Monitor sales volumes, follow up for timely payments, and work with accounts to hit agreed targets.

WHAT BRANDS SAY

Trusted by beverage brands

“We used to waste time and resources on field sales with low returns. Since shifting focus to transactional volume, our profitability has improved, and with real-time updates, we never miss key listings or menu changes.”

Brian MitchellField sales manager

PRICING

Simple, transparent pricing

Starter

€0/month

Free plan, no subscription

List your brand and answer your first lead.

Company profile with 1 brand and 1 product
Get found by venues on the marketplace
Respond to 1 invitation per month
Basic single product proposals
5% service cost, only on accepted agreements

Essential

€30/month

€360/year, or pay monthly

7 day free trial, prices excluding VAT

Discover leads and respond to opportunities.

Coming soon

Discover actual leads
Create single product proposals
Respond to incoming leads
Payments tracking
Connect with hospitality owners

Professional

€80/month

€960/year, or pay monthly

prices excluding VAT

For brands actively growing their on-trade listings.

Free onboarding (€249.95)
Respond to listing opportunities
Create and send proposals
Volume insights & analytics (beta)
Payments & volume tracking

Enterprise+

Custom

Contact sales for custom plan

Full brand owner dashboard and custom conditions.

Full brand owner dashboard access
Full AI suite: scanner and workflows
Integrate systems directly using API
Custom conditions & advanced reporting
Dedicated account manager included

Compare all plans

Frequently asked questions

Venues can discover your brand through the Sipflow marketplace, where they browse open supplier profiles and active promotions. You can also respond directly to listing opportunities posted by venues, or send unsolicited proposals to venues whose profile matches your target accounts.

BOOK A DEMO

Close better beverage deals, faster

See how Sipflow wins you more on-trade listings and cuts your cost of sales. Book a 30-minute demo.