15 checks
Pricing intelligence
Every price on your menu against the median for that category, your venue type and your city. We check the price format, the ladder inside each section, the spread between cheapest and dearest, gross profit against pour cost, and whether wine-by-the-glass steps make sense next to the bottle.
Example finding on this menu
Your glass pours are 5,50 – 7 while the bottle is 27 – 36: the glass is 4,9× the bottle. Amsterdam cocktail bars sit at 4,2×. Either the glass is high or the bottle is cheap.
- Price band per category vs. your city cohort
- Price ladder and spread inside a section
- Gross profit vs. wholesale pour cost (brand named)
- Mixed formats: "14" next to "€ 12,50"
































































































































