Deal management software for beer brands
Know when bars are changing what's on tap.
Win the tap. Track every keg. Settle rebates automatically. Send tap and fridge proposals straight to bar owners, agree keg targets, and let Sipflow count the volume and settle the rebate.
- Tap and fridge proposals to the owner, not the bar staff
- Seasonal releases to the whole network in one send
- Keg and case volume per account from wholesaler data
- Wholesaler volumes visible, parallel trade limited
- Sales, finance and marketing on the same numbers
Your beers on more taps and in more fridges.
Specialty brews
Listed on menus before the launch of new products and sell-out before they expire.
Beer on tap
Win tap positions with a clear deal and support that moves volume.
Seasonal beer
Send seasonal promotions and specialty brews out to accounts and get volume commitment before you brew.
Bottled & canned
Own the fridge in high-volume accounts.
Pre-sell a limited brew
List it once, receive commitments from every interested bar, and brew to demand.
Every live deal, at a glance.
Respond to a listing in seconds
Contracts and volumes in one place
Across every account and wholesaler.
Stop paying for visits that do not convert
Sales, finance and marketing see the same numbers
What's inside for suppliers
Your beers on more taps, with every keg counted.
Reach buyers when they are planning new menus.
Every lead is a venue with an open listing, a decision maker and a date.
Reach buyers when they are planning new menus.
Every lead is a venue with an open listing, a decision maker and a date.
Pricing for breweries
Your subscription costs a fraction of traditional sales and marketing.
A free profile gets you found. Professional adds proposals, volume insights and payment tracking.
Starter
Free plan, no subscription
List your brand and answer your first lead.
- Company profile with 1 brand and 1 product
- Get found by venues on the marketplace
- Respond to 1 invitation per month
- Basic single product proposals
- 2.5% service cost, only on accepted agreements
Essential
€360/year
7 day free trial, prices excluding VAT
Discover leads and respond to opportunities.
- Discover actual leads
- Create single product proposals
- Respond to incoming leads
- Payments tracking
- Connect with hospitality owners
Professional
€960/year
prices excluding VAT
For brands actively growing their on-trade listings.
- Free onboarding (€249.95)
- Respond to listing opportunities
- Create and send proposals
- Volume insights & analytics (beta)
- Payments & volume tracking
Enterprise+
Contact sales for custom plan
Full brand owner dashboard and custom conditions.
- Full brand owner dashboard access
- Full AI suite: scanner and workflows
- Integrate systems directly using API
- Custom conditions & advanced reporting
- Dedicated account manager included
A free profile gets you found. The 2.5% service cost applies only to accepted agreements, and covers the AI, the transactions and the monitoring.
Join the waiting listWhy breweries work with Sipflow
Without Sipflow
- Wasting resources and time on field sales with low conversion rates and high acquisition cost.
- Pitching your brand to non-decision-makers who can't drive listing outcomes.
- Missing out on key listing opportunities or upcoming menu changes and updates.
- Create complex contracts that are difficult to enforce when targets aren't met.
- Losing upfront marketing investments in accounts that fail to deliver meaningful volume.
- Allowing your customers to partner with discounting or parallel trading suppliers that erode pricing power and brand value.
With Sipflow
- Invest resources in mutually beneficial proposals with volume targets, rewards, and support budgets.
- Pitch to management the commercially viable products they are likely to list.
- Receive instant notifications from your customers when they have new listing opportunities.
- Straightforward deals with automated volume tracking in real-time.
- Optimize your brand investments by partnering with accounts that deliver consistent volume and high brand visibility.
- Monitor and control wholesaler volumes to safeguard your brand against parallel (grey) trading.
How it works
Get started with Sipflow: 5 steps for breweries
- 1
Create your profile
Company, brands, portfolio, a short bio; this is what venues see.
- 2
Build your pipeline
Respond to invitations from venues or browse the marketplace for open spots.
- 3
Send a proposal
Product, volume target, support budget, listing fee; one format every venue can compare.
- 4
Agree and store
Accepted proposals land in your deal dashboard with the account's contact.
- 5
Track volumes and settle
Volumes come in from wholesaler data; listing fees and rebates are settled on the platform.