Sipflow is live, analyse your menu and connect with suppliers · Free menu scan

About us

Let the good guys win.

We’ve built Sipflow to let the good guys win. Passionate hospitality operators and brands that do things differently deserve a fair shot.

Built on 30+ years of industry experience, Sipflow connects hospitality operators and beverage brands through fair, transparent and mutually beneficial agreements. We cut admin, simplify deals and help improve margins.

Our goal is simple: create a fairer marketplace where good businesses compete on equal terms and innovation can thrive.

Ruben Maduro, founder of Sipflow, at the bar
30+years shared between the founders on both sides of the table

Our mission

We level the playing field, empowering hospitality and brand owners to work together and access, close, and profit from better deals, so consumers are served in the best venues and with the best brands.

Who we are

Who we are and what we stand for.

30+years of combined experience across hospitality, beverage brands, distilleries and breweries.
We’ve run and worked with
RestaurantsBarsEventsBrandsDistilleriesBreweriesSuppliers

Sipflow is built on 30+ years of combined experience across hospitality, beverage brands, distilleries and breweries.

We’ve run restaurants, bars, events, built brands and worked with suppliers. We understand the pressure on operators to protect margins and the challenges brands face when growing their business.

We’ve seen good partnerships create value, but also deals that look good on paper and fail in practice. Agreements get misunderstood, commitments go unmet and neither side always has a clear overview of what was agreed or delivered.

We enable brands and operators to survive and thrive.

Our goal is to help operators and brands make better deals, track commitments and build profitable relationships that work for both sides.

Less admin.

Contracts, invoices and volume targets in one place instead of spreadsheets, e-mails and PDFs.

More transparency.

Both sides see what was agreed and what was delivered, at any moment.

Better business.

Better deals, tracked commitments and relationships that pay off for both sides.

Margins

Small margins make a big difference.

Small improvements in margins can be the difference between profit and loss. Yet advanced procurement tools have traditionally been reserved for large hospitality groups with dedicated purchasing teams and complex software.

Independent operators deserve access to the same tools, insights and buying power to manage supplier agreements and protect their margins.

Our mission is simple: put the power of a procurement department in every hospitality operator’s pocket, making it easy to manage deals, track performance and connect with suppliers on the go.

We believe fair trade should be rewarded, good agreements should benefit both sides, and every business deserves a fair shot at success.

Cocktail margin calculator

Free tool
€ 3,20
€ 12,50
250 / week
69%gross margin
Margin per cocktail€ 7,13Pour cost 31% · price excl. VAT € 10,33
0%Target 80%100%
11 points below target
Margin per yearat 250 cocktails a week
€ 92.698

Illustrative. The full calculator also covers cash investments, retros and wholesale discounts.

Fair deals

Good deals should work for both sides.

Too often, commercial agreements are driven by leverage, big budgets or who negotiates best.

Operators can end up locked into expensive contracts, while brands struggle to get the return they expected. Commitments get lost in spreadsheets, emails and PDFs, and opportunities to improve margins are missed.

Hospitality

  • Never locked into a contract you can’t see the true cost of
  • Commitments tracked in one place, not lost in spreadsheets
  • Margin opportunities that don’t slip through the cracks

Fair for both

Both sides take responsibility, deliver on their commitments and benefit from the relationship.

Brands

  • The return you expected, visible in real volume data
  • Agreements managed transparently with every venue
  • Investment that is matched by delivered commitments

We believe there’s a better way.

Sipflow helps operators and brands manage agreements transparently, track commitments and understand the true value of every deal.

The goal isn’t to favour one side. It’s to create a fairer system where both sides take responsibility, deliver on their commitments and benefit from the relationship.

Less admin

Nobody started a hospitality business to negotiate supplier terms and chase payments.

Yet too much time is spent managing contracts, checking invoices and chasing commitments. Deals get lost in spreadsheets, emails and PDFs, and opportunities to improve margins slip through the cracks.

Operators can end up locked into expensive agreements, while brands struggle to get the return they expected. Both sides lose when agreements aren’t clear and commitments aren’t met.

We believe there’s a better way.

Sipflow helps operators and brands manage agreements, track performance and keep commitments on track, all in one place.

The goal is simple: less admin, more transparency and better deals that work for both sides.

Q3_contracts_FINAL_v3.xlsx
Supplier_agreement_2024.pdf
RE: RE: RE: volume target?
Invoice #2291 — rebate missing?
Notice period… 30 or 60 days?
Renewal date passed
3 commitments unclear

What drives us

Beliefs, stories and insights that inspired us to take action.

01 / 06
One in five hospitality owners fear bankruptcy

Margins can make or break a business.

Rising costs and limited room to increase prices leave little margin for error. Better purchasing decisions can make the difference between profit and loss.

Independent brands deserve a fair shot

Big budgets shouldn’t decide who gets on the menu.

Large brands use commercial deals and volume targets to secure listings. Independent producers deserve a fair chance to compete on the strength of their products.

Too much admin, not enough insight

Stop chasing spreadsheets. Start managing performance.

Contracts, invoices and volume targets shouldn’t live in disconnected systems. Sipflow brings them together so operators and brands can track commitments and act in time.

Understand the true value of a deal

A big deal doesn’t always mean a good deal.

Upfront investments and discounts only tell part of the story. Product prices, volume commitments and rebates determine what a deal is really worth.

Procurement shouldn’t be reserved for the big players

Every operator deserves the tools to buy smarter.

Large groups have dedicated purchasing teams. Sipflow gives independent operators access to the insights and tools they need to manage costs and protect margins.

Don’t miss your next opportunity

Better deals start before your contract expires.

Track renewal dates, notice periods and renegotiation opportunities, giving you time to review your options and secure better terms.

Our promises

What you can count on.

Secure

Data hosted in Switzerland, encrypted in transit and at rest.

Reliable

Dependable software, fast fixes and clear communication when something goes wrong.

Private

Your data is only visible to the parties you have a deal with. No supplier is favoured.

Continuously improving

New features and refinements every month, built together with the operators and brands using Sipflow.