Deal management software for distributors & importers
Win menu listings online and get real-time volume insights.
Your whole portfolio, every account, one dashboard. Run proposals, volume commitments and settlements for all your brands in one place, with real-time account performance.
- Portfolio and conditional proposals: one offer across several brands
- Per-brand volume per account from wholesaler data
- Roles for account managers, finance and brand teams
- Preferred wholesalers selected; grey trade reduced
- Invitations from venues looking for new products
Every on-trade agreement in one place.
Built after 30 years of running drinks brands, breweries and distribution. Cut the visits that go nowhere and win profitable listings directly with venues that deliver volume.
Portfolio deals
One conditional proposal across three brands beats three separate pitches.
House pour agreements
Win house pour positions that generate steady volume.
Tap, fridge and seasonal listings
Beer on tap, in the fridge and on the seasonal menu.
Wine by the glass
By-the-glass positions that move cases.
What's inside for suppliers
Your whole portfolio, every account, one dashboard.
Win more listings with a proposal built in minutes.
Set volume, discount tiers and support; Sipflow formats the offer every venue compares.
Win more listings with a proposal built in minutes.
Set volume, discount tiers and support; Sipflow formats the offer every venue compares.
Pricing for distributors & importers
Your subscription costs a fraction of traditional sales and marketing.
A free profile gets you found. Professional adds proposals, volume insights and payment tracking.
Starter
Free plan, no subscription
List your brand and answer your first lead.
- Company profile with 1 brand and 1 product
- Get found by venues on the marketplace
- Respond to 1 invitation per month
- Basic single product proposals
- 2.5% service cost, only on accepted agreements
Essential
€360/year
7 day free trial, prices excluding VAT
Discover leads and respond to opportunities.
- Discover actual leads
- Create single product proposals
- Respond to incoming leads
- Payments tracking
- Connect with hospitality owners
Professional
€960/year
prices excluding VAT
For brands actively growing their on-trade listings.
- Free onboarding (€249.95)
- Respond to listing opportunities
- Create and send proposals
- Volume insights & analytics (beta)
- Payments & volume tracking
Enterprise+
Contact sales for custom plan
Full brand owner dashboard and custom conditions.
- Full brand owner dashboard access
- Full AI suite: scanner and workflows
- Integrate systems directly using API
- Custom conditions & advanced reporting
- Dedicated account manager included
A free profile gets you found. The 2.5% service cost applies only to accepted agreements, and covers the AI, the transactions and the monitoring.
Join the waiting listWhy distributors & importers work with Sipflow
Without Sipflow
- Wasting resources and time on field sales with low conversion rates and high acquisition cost.
- Pitching your brand to non-decision-makers who can't drive listing outcomes.
- Missing out on key listing opportunities or upcoming menu changes and updates.
- Create complex contracts that are difficult to enforce when targets aren't met.
- Losing upfront marketing investments in accounts that fail to deliver meaningful volume.
- Allowing your customers to partner with discounting or parallel trading suppliers that erode pricing power and brand value.
With Sipflow
- Invest resources in mutually beneficial proposals with volume targets, rewards, and support budgets.
- Pitch to management the commercially viable products they are likely to list.
- Receive instant notifications from your customers when they have new listing opportunities.
- Straightforward deals with automated volume tracking in real-time.
- Optimize your brand investments by partnering with accounts that deliver consistent volume and high brand visibility.
- Monitor and control wholesaler volumes to safeguard your brand against parallel (grey) trading.
Every live deal, at a glance.
Respond to a listing in seconds
Contracts and volumes in one place
Across every account and wholesaler.
Stop paying for visits that do not convert
Sales, finance and marketing see the same numbers
How it works
Get started with Sipflow: 5 steps for distributors & importers
- 1
Create your profile
Company, brands, portfolio, a short bio; this is what venues see.
- 2
Build your pipeline
Respond to invitations from venues or browse the marketplace for open spots.
- 3
Send a proposal
Product, volume target, support budget, listing fee; one format every venue can compare.
- 4
Agree and store
Accepted proposals land in your deal dashboard with the account's contact.
- 5
Track volumes and settle
Volumes come in from wholesaler data; listing fees and rebates are settled on the platform.