On-trade Deal management software for brands
Get in touch with buyers and track volume in real-time.
Listings that deliver volume, at a lower cost of sales. Pitch to the decision-maker, agree volume-based support, track every listing and settle rebates automatically.
- Invitations from venues looking for your category
- Proposals with volume target, support budget and listing fee in one format
- Real volume per account from wholesaler data
- Sales, finance and marketing on the same numbers
- Promotions and new releases to every connected venue in one send
Get volume insights from accounts in real-time
Built after 30 years of running drinks brands, breweries and distribution. Cut the visits that go nowhere and win profitable listings directly with venues that deliver volume.
Cocktail placements
Brand-backed spots in the cocktails venues sell most.
House pour agreements
Win house pour positions that generate steady volume.
Ready-to-drink & activations
Seasonal serves and events, pitched to the whole network.
Wine list placements
Place your wines in by-the-glass positions to unlock volume.
A proposal, as a venue sees it.
One format every venue can compare: product, volume target, support budget, listing fee and status, in a single view.
- Product and volume target
- Support budget and listing fee
- Live status, accepted to settled
Simple commercial terms
Free supplier profile. 2.5% service cost per accepted agreement. Optional onboarding €249.95.
What's inside for suppliers
Six ways a brand wins listings that deliver volume.
Reach buyers when they are planning new menus.
Every lead is a venue with an open listing, a decision maker and a date.
Reach buyers when they are planning new menus.
Every lead is a venue with an open listing, a decision maker and a date.
Pricing for beverage brands
Your subscription costs a fraction of traditional sales and marketing.
A free profile gets you found. Professional adds proposals, volume insights and payment tracking.
Starter
Free plan, no subscription
List your brand and answer your first lead.
- Company profile with 1 brand and 1 product
- Get found by venues on the marketplace
- Respond to 1 invitation per month
- Basic single product proposals
- 2.5% service cost, only on accepted agreements
Essential
€360/year
7 day free trial, prices excluding VAT
Discover leads and respond to opportunities.
- Discover actual leads
- Create single product proposals
- Respond to incoming leads
- Payments tracking
- Connect with hospitality owners
Professional
€960/year
prices excluding VAT
For brands actively growing their on-trade listings.
- Free onboarding (€249.95)
- Respond to listing opportunities
- Create and send proposals
- Volume insights & analytics (beta)
- Payments & volume tracking
Enterprise+
Contact sales for custom plan
Full brand owner dashboard and custom conditions.
- Full brand owner dashboard access
- Full AI suite: scanner and workflows
- Integrate systems directly using API
- Custom conditions & advanced reporting
- Dedicated account manager included
A free profile gets you found. The 2.5% service cost applies only to accepted agreements, and covers the AI, the transactions and the monitoring.
Join the waiting listWhy beverage brands work with Sipflow.
Without Sipflow
- Wasting resources and time on field sales with low conversion rates and high acquisition cost.
- Pitching your brand to non-decision-makers who can't drive listing outcomes.
- Missing out on key listing opportunities or upcoming menu changes and updates.
- Create complex contracts that are difficult to enforce when targets aren't met.
- Losing upfront marketing investments in accounts that fail to deliver meaningful volume.
- Allowing your customers to partner with discounting or parallel trading suppliers that erode pricing power and brand value.
With Sipflow
- Invest resources in mutually beneficial proposals with volume targets, rewards, and support budgets.
- Pitch to management the commercially viable products they are likely to list.
- Receive instant notifications from your customers when they have new listing opportunities.
- Straightforward deals with automated volume tracking in real-time.
- Optimize your brand investments by partnering with accounts that deliver consistent volume and high brand visibility.
- Monitor and control wholesaler volumes to safeguard your brand against parallel (grey) trading.
Every live deal, at a glance.
Respond to a listing in seconds
Contracts and volumes in one place
Across every account and wholesaler.
Stop paying for visits that do not convert
Sales, finance and marketing see the same numbers
How it works
Get started with Sipflow: 5 steps for beverage brands
- 1
Create your profile
Company, brands, portfolio, a short bio; this is what venues see.
- 2
Build your pipeline
Respond to invitations from venues or browse the marketplace for open spots.
- 3
Send a proposal
Product, volume target, support budget, listing fee; one format every venue can compare.
- 4
Agree and store
Accepted proposals land in your deal dashboard with the account's contact.
- 5
Track volumes and settle
Volumes come in from wholesaler data; listing fees and rebates are settled on the platform.